About the project
This was a branding and identity project with the goal of creating a fictional business with a cohesive look. I created a fictional outdoor adventuring company that offers a menu of outdoor group activities and tours with a focus on accessibility for patrons of all experience levels. I crafted the brand's identity across several applications including the logo marks, typography, style manual, stationary, and other appropriate applications suitable for the goals of the business.
THE BRAND
I eventually decided on a simple main logo, with three more complex sub-logos to represent the specific physical locations of the business. I took inspiration from imagery of a compass, and how it represented the idea of being able to choose which direction to go. I felt that this concept aligned with the overall vision of Boundless- giving (customers/clients/patrons) the freedom to choose their own experience in nature with options for those seeking challenging excursions for seasoned adventurers, or relaxing self-guided jaunts for nature lovers.
WEBSITE
Each Boundless location has its own website where patrons can search for outdoor activities that spark their interest, read posts from other users, and shop for merch in the Boundless Store. Activities have an experience level indicator to make signing up for the right adventure easy for all patrons. There are also adventures that are guided by expert Boundless employees, as well as trails and activities that are listed as self-guided so patrons can adventure at their own pace.
