My name is Willow Lafone, I am a Graphic Designer based in Raleigh, NC. I have experience in branding, print, and UX design, with an interest in motion graphic design, though I'm constantly looking for new skills to learn.  

Design is more than a career for me, it is my passion. I believe in designing to better peoples lives in both large and small ways. To me, design is about creating ethical and effective solutions through innovation, creativity, and collaboration.


North Carolina State University​, 2014-Dec 2017

Bachelor of Graphic Design, Summa Cum Laude.

Prague Institute, Czech Republic, Summer 2016

Studied Photography.

Appalachian State University, 2012-2014

Graphic Design. Dean's List, Chancellor's List.

SAS Accessible Data

Fall 2016, nine-week collaborative class project with SAS located in Raleigh, NC. Gained training in accessibility in design and User Experience. Our group of five developed an app prototype that utilized data visualization for users with low vision. Later was honored to present to the Chancellor of NC State and the College of Design.



Blue Cross Blue Shield of NC.  Nov 2018-Present

I am currently working with the mobile development team at Blue Cross Blue Shield of NC on maintaining and expanding mobile designs.


The Hive & Co, Trig Innovation, and Revered Design

I have worked as a freelance graphic designer for multiple companies. My tasks include designing for web and mobile, branding, and the creation of graphic illustrations. I continue

to do work for many of these companies as needed.


Red Hat, Raleigh NC.  Jun 2018-Aug 2018

I worked closely with a team of UX designers and Developers at Red Hat to design a new website for one of Red Hat's projects. I worked with the established visual systems of Red Hat and initial wireframes to create the new website. I updated and refined the visual elements and design system, as well as created vector illustrations to be used within the site.


Elite Innovations. Dec 2017-Jun 2018

I assisted with creating the branding for a new company, my tasks included the creation of a logo mark as well as imagery creation and photo editing for branding/ marketing materials. I also assisted in the design and creation of a website.


Webonise, Raleigh NC. Feb 2018-May 2018

In this position I worked with established project styleguides and patterns to build designs for various screen sizes, as well as created site maps and user flows for existing and new websites.


WedPics, Raleigh NC. Jun 2017-Oct 2017

Daily responsibilities included creating ads for social channels, as well as ads within a mobile app and website, icon creation, imagery creation, email graphics, and creating app and website screens.

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