About
The Agent NC app was used by the Blue Cross Blue Shield agents to sign customers up for health insurance plans. Agents were finding the original app to be frustrating and difficult to use. My team was tasked with updating the UX and Visual design of the app to create a better user experience with a more modern look.
My role
I worked as the Lead Designer of the mobile team at Blue Cross Blue Shield of North Carolina. I handled the UX and Visual design, and worked closely with stakeholders, developers, and content writers to take work from initial feature requests to the final product. My team was responsible for the Blue Connect mobile app, as well as the Agent NC app used by Blue Cross Blue Shield agents.
My roles included:​​​
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Close collaboration with content writers, developers, and stakeholders to turn concepts into an optimized experience for our users.
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Management of UX and Visual design. Creation of polished designs as well as detailed spec sheets and annotations to be handed to the development team.
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Creation and maintenance of the design system and component library.
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Assisting the research team with conducting user testing.
ORIGINAL APP
NEW DESIGN
